If running a website without analytics is like driving blind, then running a website without a/b testing is like cooking blind - you're not going to drive off any cliffs, but you won't know whether you're about to make the best meal of your life, or the worst.

A/B testing will help you to help your visitors better accomplish their goals.

It takes the guesswork out of design and copy decisions and helps insulate your work from the omnipresent confirmation bias. Your early tests are likely to become one of your most high leverage growth activities.

Follow the guide below and you'll have a list of experiments to run, the tools to build the test and validate your results, and a good method for documenting your results and engaging your team - in 2 hours.

This guide assumes a very basic understanding of A/B testing.