This guide will take you through a process of understanding how successful brands are able to build and grow highly engaged communities around them, primarily through the use of social media.

We'll place more of a focus on community building and how to create engagement with fans throughout this guide to serve as a foundation for bigger and more ambitious social media marketing campaigns.

This first section will introduce your to some of the fundamentals before we continue on to some of the more advanced tactics and channel strategies you can leverage to grow your audience.