You'll want to use the attached worksheet to log information about the individuals at the organizations you want to be published by. The trick is getting in contact with them, here are some tactics I've used:

• Here's the Google technique: Type *@domainname.com into the search box. So if I'm searching for someone from a blog called Atlantic City (with a hypothetical domain name of //atlanticcity.com), I would type in *@atlanticcity.com.
• The WHOIS technique is pretty simple as well: Many new media entrepreneurs and bloggers purchase their own domain names, so what ends up happening is their contact information can be found in a WHOIS database.
• The Gravatar trick: head to
  //en.gravatar.com/site/check and take a guess at the individual's email address. If they registered their Gravatar account with that email address, their profile picture will appear.
• Another great tool is Rapportive. See the next task.