1. Choose the right time

The importance of choosing the right time to post pictures on Instagram is hard to underestimate as you surely don't want to be posting new sales offers while all of your followers are out having fun or very busy at work.

According to statistics, the best time for posting on Instagram is 5:00 to 6:00 p.m. for weekdays and 8:00 p.m. on Mondays. There's also another sweet spot for posting - late at night, when very few Instagrammers are updating their accounts and therefore your picture will remain on top in the search for a much longer time than during the hot hours. This is called the Infomercial Effect and it definitely shouldn't be ignored.

2. Presentation matters

Clothes looks best when being worn or in a flat layout paired with several accessories to help the potential buyer to get a notion of how to style them. Take photos only when there's plenty of natural light to help you get a bright and appealing shot.

3. Photos that drive sales

According to a recent study by the University of Wisconsin and the marketing platform Olapic, there's a certain science that can be applied to attracting buyers on Instagram. Smart researchers have identified several factors that make Instagram photos highly appealing and help boost sales. Here's what these factors are:

• No filters.

Photos look so fancy with those nice Instagram filters, but people may feel like you want to cheat them and make your item look better than it actually is. And no one likes to be cheated.

• Yellow and blue work better than all other colors.

Make sure there's enough yellow and blue in your picture: blue background, yellow light, etc.

• Detailed description.

Don't just write "Selling this nice item," tell people more! The more information they have, the more likely they are to purchase.

• No spam.

Don't post too frequently or too many photos at a time. There's an element of exclusivity when you post occasionally and only few items a day.

• No "!!!" and "???"

Both kill credibility.