Product image quality is clearly
one of the most important factors for successful sales. You might
have a great product, well-balanced price and shipping rate, but if
the photo is dark, blurry and with many distractions, it's not
going to sell. For Instagram shop owners quality of photos is a
huge challenge because usually they use a smartphone instead of
professional camera, which makes everything way more complicated.
Yet there is no such problem that does not have a solution and the
problem of product photo quality can be easily solved by applying
several techniques as well as using appropriate tool.
1. Light
Natural or carefully positioned
artificial light is crucial to make a high quality product photo.
Make sure to either shoot your item in front of a large window at
the time of the day when light is soft and plentiful. Or, if it's
not possible, blind the window and use 2-3 lamps with same type of
bulb set at alternative angles.
2.
Background
Another crucial aspect for a
quality product picture. Here you also have 2 options to choose
from:
- White background with no distractions. Use a piece of thick
white paper/fabric or get a special folding backdrop for studio
quality product photography.
- Natural background that highlights the best features of your
product and makes it look edgy.
3. Angles
Shoot your product from various
angles to see what works best. Unlock its beauty with creative
approach!