Long-form articles refer to content that is longer than the usual post. While a standard post is around 1,100 words, long-form articles are typically at least 2,000 words and often in the 2,500+ word range. The long articles are all about telling stories and engaging the readers.

Informative, more in-depth articles are more attractive and valuable than a standard 500-word post. Also, they are easily translated into evergreen material. Long-form content helped a marketer get nearly a quarter of a million visits in a single year for four websites with vastly different audiences. This is great for SEO.

But long-form content isn't just for marketers. If you have a website, you have the potential to make money from a well-ranked article. And when you use WordPress, it's easy to create long crowd-pleasers. In this guide, we'll talk about what long-form articles are, why you should write them, and what tools you can use to make the most of your website's first impression.

Is the long-form content for everyone? No, most people benefit from giving long-form articles a chance. We highly recommend that you test long-form articles on your site and see what happens.