Lengthy copywriting has become a trend, thanks mainly to sites like Medium.com, the blogging platform created by Twitter co-founders Biz Stone and Evan Williams. And while this site didn't invent long-form content per se, it brought long-form content to the scene that relates to the digital realm and how that translates into a greater engagement.

Fewer words have been preferred for quite some time. The thinking here was that attention spans are so short, and potential clients are so busy that they simply don't have time to sift through page after page of text. They'd instead get a quick idea of ​​what's going on and then move on. Sounds logical, yes. But it is precisely against the very formal nature of content writing that the long-form reacts.

The long-form is an intense effort to bring creativity back into content marketing.

The average blog post from 2017 averaged just under 1,100 words. And that number is likely to continue to rise. Compared to 2014, six times as many blogs published posts longer than 2,000 words last year.

Does that mean the average article is now considered long-form? That depends on who you ask. While many would say anything over 1,200 words is long-form, that doesn't make it long form. Because the length of the content only makes up half of the image. The other half is in its - you guessed it - form.