Originally published at Shakuro.com

People make a first impression of you - and potentially your business - in less than a second. That's scary. Most websites have just under a minute to commit to getting visitors to either stay or bounce.

When you have less than sixty seconds to convince a new user that you're worth clicking and chatting to, you better make it quick and painless, right? Not really. As it turns out, shorter isn't always better. If you want to stand out in a sea of ​​content and keep users on the page, long-form articles are the way.