I invented the crowdfunding formula when I planned and managed a "Day of Giving" fundraising campaign for Muhlenberg College that raised over $150,000 in 24 hours.

I later replicated this success at Randolph-Macon College and helped them raise $190,000 in 24 hours.

I tested and iterated this process with college clubs at six different college campuses during our private beta phase.

Finally, I validated my formula during my own "Birthday Blitz" when I raised $950 in 24 hours-3X more than I was asking for-to buy round-trip tickets home to see my family.