That being said, the WHAT is just as important when you tell your story. This is especially true if you are trying to reach Young Alums or Millennials.

Several surveys* & studies** show that Millennials are willing to give if they feel passionate about the cause and know exactly how their dollars will be used.

Millennials also want to "move the needle" with their gift. Let them see how their donated dollars directly impact your crowdfunding campaign by setting an (attainable) dollar goal and explaining exactly WHAT the money will be used for.

*Mood of Alumni 2010 Report
**Philanthropy.com: 75% of Young Adults Gave to Charity Last Year