This is an important part of step one because there is a huge opportunity to tie the date of your crowdfunding campaign into your story.

Take advantage of this! Turn your campaign into an event.

Like I mentioned before, I ran my fundraiser on my birthday, so it became a key piece of the story I told.

Pick a historical date that is meaningful for your organization or run the campaign to coincide with a physical event (i.e. big rivalry sports match).

Be creative and make it memorable so it sticks in people's heads.