Pre-Seeding

One of the most important elements of the Pre-Seeding strategy is email, but I will cover that in the next section (trust me, it's important enough to justify having its own entire step).

Beyond email, the three primary goals of this Pre-Seeding phase are:

Coordinate your team
Draft as much copy as possible
Set up multiple reminders in advance

In the Pre-Seeding phase you want to set up as many asks, touches & channels as possible BEFORE going live!