Draft as much copy ahead of time so you can focus on personal one-on-one communication on the day.

Trust me, you don't want to be wasting time on game day coming up with original stuff to say.

Like I said, email is going to be the most important thing to focus on when it comes to drafting copy-email has the best ROI in my experience-which is covered in the next section.

For now let's focus on social media and contingency copy.