Crowdfunding is not Field of Dreams. If you build it, they still might not come.

Pre-Seeding the launch to have people ready and waiting for the flood gates to open provides everyone else social proof of your credibility, and other funders will follow their lead.

Nobody wants to be the first person at the party. You want to go to a party that's already rocking!

The Influencers on the email lists that you built are your party-starters. Now it's time to send out the party invitations.