I developed an email marketing "drip" campaign from scratch to be used by crowdfunding teams.
I tested and iterated this process with college clubs at six different college campuses during our private beta phase.
According to MailChimp, industry average email CTRs are only 3.15%, while I converted 27.5%*… That's huge!
I formally validated this process during my Birthday Blitz using
my own list of 160 email address.
This operating process offered the best conversion and ROI: these emails directly accounted for 79% of the total dollars raised ($950) and I was able to convert 27.5% of my list.