Let's go back to the beginning, back to the most important part of your crowdfunding campaign: Your Story!

To engage your audience and convince them to pull out their wallets, you need to tell your compelling story.

Remember: People don't buy what you do, they buy why you do it, so you need to start your story with Why.

More importantly: You need others to tell your story-this is necessary to complete the viral loop, so it better be a story worth sharing!