There are a few examples of tattoo shops doing great digital marketing that we want to share here. These examples give us an opportunity to see what others are doing so that you can also apply it to your own business.

Atlas Tattoo :

Atlas Tattoos does a great job of personalizing their business by introducing you to their artists. They put names to the faces you'll see if you go in to get some work done.

Their About Us page is on point, but also helps you feel a direct connection to their artists (we'll explore why this is important soon).

Bodkin Tattoo:

Bodkin Tattoo, in Montreal, does an excellent job of building social proof to bring in new customers. The site is also available in both English and French.

They start by showing off some of their latest work, talk a bit about how their appointments work, break down your tattoo into 4 simple steps, then give examples of happy customers and how you can reach them.

Zulu Tattoo :

Zulu Tattoo uses social medial tools efficiently, and effectively. Zulu Tattoo uses Facebook, Instagram and Twitter. They also have their own meetup space, called Zulu Lounge. Getting people engaged, and interacting with their brand is a great way to guarantee word of mouth recommendations. Having in-person meetups also helps a brand, like Zulu Tattoo, directly interact with potential customers in a more relaxed setting.

The Honorable Society:

The Honorable Society does a great job of putting a lot of the tactics we'll be talking about into practice.

Right below the main image on their site, they start off by explaining why they care about tattoos, and their work. They then they show off some of their great work, and direct customers to connect with them on social platforms.

The website page is short, but the navigation at the top makes it easy to move around and learn more about the shop, the artists that work there, and their services.

They also showcase how popular and trusted they are within their press section on the site.

Tokyo Tattoo - UK: