I want to look at search intent versus search volume and search volume versus SERP competitiveness. These 2 scenarios are very interesting because the first is an inverse relationship, and the latter is linear.

Here's a look at the relationship between search volume vs. user intent:

Query complexity tends to also have an inverse relationship with search volume; as complexity decreases (from long-tail to head), search volume tends to increase.

In the graph above you can see how search volume steadily decreases as intent increases (thus the inverse relationship), and again, it is usually the case that the query length (and complexity) increase in relation to intent.

Now look at the relationship between search volume and SERP competitiveness:

Not surprisingly the higher the search volume, the more competitive the SERP. Now let's overlay intent segments over the search volume versus search intent correlation graph:

Looking at this further - this starts to lay out what your matrix will look like:

With the implications between hummingbird and moving entirely to secure search , a focus on intent at the content level is critical.