Time For Analysis

To get started click the arrow in column E (Performance) and select 'Sort Smallest to Largest', this will show you where your SEO efforts are the weakest, and where the most opportunity lies.

To take this one step further, start at the top and begin scanning for low bounce rates )I recommend looking out for anything under 60%) as these represent your most effective content pages and should be used to inform your link building and promotional priorities.

For example, in my data set, the keyword 生駒里奈 receives 22,000 exact local searches per month in Japan, yet over the past 30 days we have only acquired 42 of them, but the average bounce rate here is 38%, meaning that we are doing a good job of engaging visitors that land on this page.