It's no secret, and it certainly doesn't happen by accident, ranking in major search engines has become a science.

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior.

With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals.

This section aims to step you through dissecting your organic search competitors so you can better understand the time, money, and effort you will need to put forth to achieve your target rankings.