Leads fix this problem and can help prove the worth of social media endeavors . Since many B2B companies have long sales cycles, they must use leads as a proxy for sales to determine the success of their marketing efforts . According to Cohen and Bodnar, you shouldn't buy leads with your marketing efforts; instead, you should seek to buy customers with your marketing efforts . Social media creates a complex path to lead generation, which makes it critical to understand how to generate leads using your social efforts.
This guide will give you the keys to generating leads using social media.