For being one of the oldest marketing tactics in existence, email marketing should bring in truckloads of repeat business for restaurants across the country. Unfortunately, more often than not email marketing is not used effectively.

Despite their best efforts, restaurant owners often fail to actually generate repeat business as a result of the emails that they send. Additionally, most restaurants do a poor job of setting goals, writing content to accomplish those goals, and measuring the success of their email campaigns against those goals.

Whether you're already sending out email campaigns or you are just starting out, this guide will give you the tools you need to generate repeat business and increase customer loyalty through effective email marketing.