Resources are people, cash and tangible and non-tangible assets that you leverage to help you acquire your first 100 customers.

People you know:

Make a list of 25 that can help you acquire 100 customers. This is your word of mouth marketing campaign in the initial stages. These are the ambassadors of your product or service. People you know who will refer your product and service for you to their network but only if you ask them.

My 25 friends, colleagues and associates are: