Identify Your Distribution Channel First
Identify your distribution system and channel first. Find the best product fit second for that distribution channel, system or network.
| Distribution Systems/Networks/Platforms | Channels |
| Google, Bing, Yahoo | SEO, SEM, CPC, CPA |
| Facebook, LinkedIn | Fan Page, CPC, Influencer |
| Affiliate Networks | Clickbank, Commission Junction |
| Mobile Phones | Apple Store, Google Play |
| Email Marketing | |
| Ebay, Amazon.com, Kindle | Store, KDP Publishing |
TripAdvisor - The core product in the very beginning was not user-generated reviews of hotels, it was advertising for travel companies. TripAdvisor stumbled upon user-generated reviews and it changed their business to now the largest travel company in the world. What most people don't know is that they almost went bankrupt.
Google is the best distribution platform and SEO the best channel for TripAdvisor.