Why is this?

First, as people we are acting and replying to one another quicker than ever before. Mobile devices and the Internet have sped up our communication process and our lifestyle.

The result of our fast pace lives is attention span and comprehension being compressed and shortened just to keep up.

We perform and adapt better to functions that are limited or take less time to complete an action. Thus apps and single-use products and services are becoming more and more popular. In theory single-use products and services help us deal with our busy and fast moving lifestyle more efficiently.