1.Translate your unique selling propositions into benefits for the buyer.

Benefit: Book a ski trip with your friends but don't get stuck having to pay for them.

2. Align the benefits to your target core buyer.

Who will find these benefits to be the most valuable?

Target Core Buyer: College Students

In 1 sentence articulate the core singular benefit for your customer.

If you are a visual person try sketching/drawing a visual showing your target customer benefiting from this one benefit.

What does this look like?

Exercise:

In 2 sentences or less tell your customer who you are, what you sell, how your customers benefit and why they should even care.

Write this down.

Example:

CollegeSkiTrips.com helps college students plan and purchase ski trips by enabling each person in your group to pay their ski trip individually without getting stuck paying for others.

(Your company name) helps, (your target market), by (providing benefits to the target market) even if, (your target markets objections).

The more USPs you create the better chances of success. Companies that have more than one USP have a better chance of success than companies with only one. USPs and how you articulate and message them to your prospects are the key to getting your first 100 customers.