Create, build and market your product or service with the goal of 100 sales. The key to the Power of 100, product and marketing strategy is to address the core components of your business model and only build or develop each component with a sales goal of 100 in mind. This helps you keep focus and keeps you grounded on getting your first 100 sales. Focus spurs positive momentum.

Why set a limit of 100 customers you might be asking?

When you launch a new product or service you will adjust and iterate your strategy as you move forward. It's a given, 95% of the time you'll never hit it perfect out of the gate. This is really what BETA means.

We have a product, we are marketing and selling but we are unsure of traction. The marketplace and ultimately our customers will help us solidify the product. After you sell to 100 customers you'll have a pretty good idea of whether your product or service can be a success.

You want the flexibility to adapt in the beginning. If you only build and market for 100 sales as you move forward making adjustments your overall strategy will be much easier to accomplish.

Let's go through the core components of the Power of 100 Product and Marketing Strategy to help you get your first 100 customers.