Take Your Current Business Idea, Product Or Service And Iterate, Helping You Get To A Single Use Product Or Service That Will Get You Your First 100 Customers.

I read a Inside the Box: A proven System of Creativity for Breakthrough Results.

The premise of the book is based around the idea that people are more innovative when they focus on the internal aspects of a situation or problem and constrain their options or what they can do with what they have vs. going outside the box to look for a different solution. This is somewhat contrarian thinking as we have been programmed to "think outside the box."