When you get a chance to meet your target customer or partner, you cannot miss the opportunity. A successful pitch to get your target customer excited to use your product never takes more than 2 minutes and is fact based from research. It takes on the following cadence:
1. Personal Icebreaker
2. Fact based evidence and about your product and their company to show the highest risk for not using your product and the highest reward for using the product.
3. The Ask
If you do not know the components of number 2, then you haven't done enough research. Here's an example of what it would sound like if I wanted Box to use our product and I had the opportunity to meet Aaron Levie, the CEO of Box, at a party:
The below exchange is just an example of what an optimal delivery would sound like, it the exchange or information is not factual in any way
Hey Aaron, how's it going? My name's Paul DeJoe, Dan Martell said we should meet. Yeah he's actually invested in our next round. Oh and Mike in Corporate Dev at Box uses our product, Ecquire. Ecquire's a productivity service that captures and automates the entry of data to Salesforce.
Do you have 2 minutes I wanted to ask you a few things?
You guys use Salesforce and have about 60 biz dev reps now right with an initiative to get to 160k businesses by the end of the year which is roughly 60M in new business right? So on an industry average, 90% of the reports your VPs are making decisions from are incorrect which will cost you 9M annually. The reps are also losing 20% of their week entering this data instead of selling so it your losing out on 12M in new business. We fix both of these problems immediately for $9/seat. We guarantee 100% data compliance, accuracy, credible reports and more VPs are making decisions based on manual data being entered in SalesForce. Can I come by to show you a demo? If you like it we can roll out a controlled pilot for 10 reps over a month.