Yes, this includes the tech dudes too.

This little task is probably the most important thing you can do to get to 1,000 customers. By creating amazing personal experiences for your early customers, they will be far more excited to refer your product than they would have been if everything went perfectly.

Let that sink in, because it's a known business fact (although not known enough). If two people use your product, where one has a normal experience and the other encounters a bug that gets quickly fixed and followed up on, this second customer is going to be a bigger evangelist for your service than the first. This is why one company went as far as to intentionally introduce a bug that they could "recover" for their customers.

Instant customer support is your biggest growth asset at this point in your company. It may not feel scalable, but do it anyways. No amount of content can market your product better than a referral.