If you ever hear the phrase "viral content" in your line of work, you know how we all feel about it. Brands try to achieve it, agencies try to explain that it's not that simple, and publishers work hard to make it happen as often as possible.
Blogs, online magazines, and news sites are well aware of one
major issue: The homepage is dead. There are tons of research
papers, studies, and examples of how home page traffic is declining
for media and of how social media is now taking over.
If you think about it, you can rephrase it like this: Social media is the new homepage.
While this might not be the case forever, we attempted to create a guide that serves as some sort of framework to maximise the efficiency of your efforts of attempting to grow your site's audience through social media.
In this guide, we'll be following a simple format: 5 chapters that cover our framework, and in each chapter, we provide a definitive list of blog articles, studies, and books to go down the rabbit hole.
We attempt to make this guide a reliable companion of the digital marketer. Feel free to drop me an email (firstname.lastname@example.org) with your thoughts on this guide; we want to hear your feedback.