- Post your content to your social channels. This might require
you to reformat your content to fit (think of Instagram or
SlideShare).
- It helps if you incentivise your colleagues to post as
well.
- Now this is crucial: Wait. The way your
smallest, most loyal audience reacts to your content will imply the
potential outcome. Check if they're clicking on the content. If
they are, how are they engaging with it? Are they bouncing,
commenting, converting, and sharing? You need to examine this in
depth through trial and error to find your silver lining.
- How long should you wait? This would depend on
your industry and your audience. Smaller sites might want to wait a
few hours, even days; bigger sites should have a cap of one
hour.
- If you're going all in, you could kill every content that
doesn't pick up after your predefined time frame. This strategy
works if you plan to release LOTS of content and also removes the
opportunity for your content to drive engagement in the
future.