The first thing you really want to understand is that blogging and content creation is an art. It can take time to get good at it, but it can't be all about sales - especially if it's a hard sell. This guide isn't about how to make money blogging, it's about how to build a following that will love you and your product some much, they'll be happy to buy it on their own and recommend it to all their friends.

Like other forms of social media, you aren't looking to build a consumer base. You want a massive following that will be involved in your growth and championing your thoughts and products.

Simon Sinek has a great video that speaks about really understanding people and your audience to understand business. I've watched many times over: