We initially had the mentality at Buffer of: "This is not our product, once we have this feature and that feature, then it'll be our product."

The problem is that if we have in our minds that our product is "unfinished", it will directly affect how we communicate our product to potential users or customers as well as press. I've realised over time that this can have a huge impact on the initial traction you build, and this is a vital aspect of an early stage startup.

There are always more improvements that will naturally come, but by mentally seeing your product as "finished" you can reach out to every blog out there, market to everyone and begin gaining real traction.