By establishing my blog and contributing as a guest blogger for other blogs, I naturally ended up chatting with other blog owners, which raised interest in what else I was doing.

Many of these connections helped me out with reviews and spread the word about my startup, not because I asked them, but because we engaged in valuable conversations. These long-term relationships you are able to build as a result can be extremely valuable to your success. And on top of everything, focusing on human interactions is a lot more fun than plain numbers.