You don't want your startup being featured once, twice or three times. You want it to show up in the news in a cycle. Every 2 to 3 weeks, you should pop up again. With a cool new feature, with some interesting data, a big new milestone, you name it.

If you make this your goal, everything you do, will be much more focused on the long run. And I learnt, I will be able to motivate myself a lot better for things that wouldn't make sense as a one-off.

The relationships are easier to build. Writing your blog is easier to do. Being grateful once you get one story is much easier to focus on.

Given that you have launched with a true MVP in Lean Startup fashion, and are iterating like a madman, you shouldn't run into any troubles to come up with a new story ever two to three weeks.

Work on different stories set yourself a schedule for reaching out for write-ups. If 2-3 weeks is too tight at the beginning, make it once a month, but have it as a consistent and recurring point on your to do list.