In 10 seconds the average mobile app customer decides whether or not to download an app. These 4 steps outline the process that mobile customers go through before downloading an app.

Search Discovering your app.

App Icon, Title, Star Rating The first impression the customer has of your app.(Apple App Store also has one screenshot on the search results page)

Ratings & Reviews The testimonies of previous customers

App Screenshots & Description In-depth preview of what your app offers pre-download