63% of all downloaded apps are discovered for the first time via search, making search the most common method that apps are found and then downloaded. Optimizing keywords is extremely important to improving the discoverability of your app.

Here are some quick tips to use when choosing keywords for the Apple App Store:

• Use all 100 characters, every keyword counts so pack as much in as possible.
• Do not use keywords that are already in your title. Doubling keywords doesn't add any value.
• Don't use the singular and plural of the same word. Do some research and find out the one that is more commonly used.
• Localize your keywords - keywords that consumers use can often change by country
• Keep track of your position in the app store. To understand how effective the current keywords are you need to keep track of your ranking week to week.

Optimizing for the Google Play store is the same as optimizing a website. Take a look at best practices for SEO and implement them for your own website, blog, Google Play app page, social media channels, and any other web based sites you can think of. If your app is available on both Android and iOS you can use the description written for the Apple App store to also help improve your SEO for Google Play.

Tip

App Store Optimization

Apps that contain a keyword in their title rank up to 10% higher in app stores.