Customer Testimonies Close the Deal

After reaching the app's landing page, consumers first look at the ratings and reviews. A quick glance at the ratings and reviews is all it takes to give the consumer an idea about the app's functionality and quality. If there are a high number of negative reviews, consumers won't take the time to read what the issues were. Instead, they will look for an app that has better ratings.

Ratings and reviews are reflections of the experience previous customers have had with an app. Consider Yelp, a company that created a place for customers to rate and review restaurants. On Yelp, every one-star increase can improve a restaurants revenue by 5-9%. Ratings and reviews are incredibly powerful in today's world, and that includes ratings for mobile apps. If you have only a few ratings and poor reviews you will be missing out on thousands of potential customers.