Sway the Consumer With Great Content

If you have solid ratings and reviews, the app screenshots and description can be the last little nudge needed to get consumers to download your app. Choose screenshots that accurately portray the design and features of your app. Screenshots serve as your visual app description and in most cases more important that your actual app description.

Use your actual description to describe the features of your app in a bulleted list to easily show consumers great features of your app. People won't read blocks of text describing an app. Anything important form a description that will encourage a consumer to download an app should be bulleted. The description is also a great place to include any reviews to further reinforce how people already enjoy the app.

"An amazing app that really has the to-do list functionality down pat. Addictive and easy to use - never putting this one down."
- Wall Street Journal