Why Is Customer Flow Important?

As I have said previously, a research into customer flow in the UK revealed that 75% of customers only saw a maximum of 25% of products on display in a retail store.

Designing your store for good customer flow needs to take into account the following:

  • The position of your checkout counters
  • The location of products
  • Sightlines
  • Destination departments
  • The right lighting system
  • Aisles