The colour and layout of your store can be the difference between a great shopping experience and one that results in a shopper exiting your store empty-handed.
A good store layout will not only help you influence customer's behaviour by properly designing customer flow, merchandise placement and the entire ambiance; it also provides you with an understanding of sale per square foot.
Your store colour is a very critical aspect of your store design.
Colour is a very powerful intangible aspect of a design that if used properly can result in enormous benefit for the store.
On the other hand executed poorly, it can result in loss sales.
Colour has a huge effect on the mood of people.
Colour can stimulate happiness, relaxation, a feeling of comfort or it can result in anxiety and restlessness.
There are a lot of guidelines regarding colour application.
For instance dark colour is inappropriate for small spaces and painting a space white makes it appear larger and grander.
Colours such as blue, purple, white and green are believed to encourage a feeling of calm and relaxation.
It is believed that stores decorated with these colours stimulate a feeling of rationalisation and positive thoughts in the minds of customers, resulting in them spending more in those stores.
Customers in stores with those colours are generally calmer, go about their shopping slowly and stay longer in the store.
On the other hand, stores with red or orange considered hot colours generate a feeling of anxiety and claustrophobia in their customers.
Customers in those stores do not stay long because they feel uneasy, restless and impatient.