One day I once watched a program called Googlebox.

Googlebox is a reality show for television watcher.

The producers of TV shows place cameras in people's houses to gauge people reactions when watching television.

The comments they make, their response the different scenes and how they interact with each other during the process.

On the day I watched the program, they showed people watching Titanic.

During the program something really strange happened.

At the point in the film when Leonardo Dicaprio died, every single person watching it had tears in their eyes.

So why is this import?

Firstly, before his death, hundreds of other people have died.

Secondly, the film that that been around for years.

Many if not all of those people might have watched Titanic more than once, yet that moment still managed to bring them to tears.

And this is the interesting thing is this, they were all not watching the film in the same place.

These were ten different families from different parts of the country yet that single moment managed to touch all of them the same way.

There is a very important lesson I like you to take away from this story.

The lesson is this, human emotional is universal not matter the age, colour, race or ethnicity.

People are people, we are all emotional beings.

Film directors and artist have been capturing this universalities since the dawn of time.

If you are a horror enthusiast you always know when the film is about to reach its climax.

It easy to know when the axe murderer is going to chop off the person's head.

You see the moment of the lights… you see the shadows…you hear the strange sound…yet when it happens there is still screams in the cinema.

And this scene is repeated in horror film after horror film.

Why is it that despite that fact that movies goes know the climax of the film, when it happens it still shock them?

The answer is simple, there is an art and science to the process.

This art and science is what film directors know which is why they are able to achieve similar reaction film after film.

Granted someone is yet to figure out the science behind the Mono Lisa but you do not need the mastery of Mono Lisa to design a beautiful store or create an attractive visual merchandise display.

What you need is an understanding of the art and science of the process which is what this investigative report is about.