Simply defined visual merchandising display is the art and science of displaying products to influence shoppers buying decision.

Visual Merchandising display is basically what the shoppers sees either when passing by a retail store or when they are inside the store.

It creates a positive image of the store which results in attention, interest, desire and action on the part of the customer.

• Enables consumers to easily locate products
• Keeps customers updated on the latest trends
• Influences customer buying decision
• Creates a pleasant shopping experience
• Presents the product to shoppers
• Invites the shoppers to get closer to the product
• Encourages shoppers to make a purchase
• Tells shoppers everything they need to know about products with-out the need to make inquiries

• Store-Front display
• Window display
• Found-space display

• The right furniture and fixtures
• The right theme
• The colour
• The lighting
• Display space allocation