You see, increasing your store sales requires you be able to:

• Attract customers to your store
• Retain them for long in your store
• Persuade them to buy
• Trigger automatic repeat visit

However, in order to achieve the above four, you need to be able to answer the following three questions:

• Who are we going to sell to?
• What are we going to sell to them?
• How are we going to sell it to them?