You don't need
to send
emails using a HTML template but there are probably times when
you'll want to.
I'd recommend getting your hands on a very basic HTML template
you can customise with your logo, your address and perhaps some
colours and have this handy to use with some of your campaigns.
Good sources for free or cheap templates include:
- Themeforest's Email Templates Section - Themeforest is a great
resource for all things digital design. When it comes to email,
they have hundreds of great templates for as little as $15. You'd
be hard-pressed not to find something good here.
- Templateria - Templateria is a source of professional
templates from the guys at W3P in Brazil. Their templates are
professional and Pedro and Juliana have years of email marketing
design experience to help you out if you need a hand.
- Campaign Monitor's Free
Email Templates - Campaign Monitor had a bunch of the world's
best designers release over 100 free templates. They're smooth,
simple and professional. If they have a layout that suits your
needs this is a great option (it's free!)