A common question people ask once they have their basic email plan in order is: what time should I actually send my emails?

KISSmetrics pulled together a []great infographic] detailing the most common times customers' engage with their emails, particularly on mobile devices.

A lot of the data here follows common sense: customers are likely to check their emails when they work up or first thing at work and again as they round out their day (before heading home and possible before going to bed).

Despite this…some extremely recent research from Mailchimp suggests that there is no 'ideal time to send an email'. They come to thise conclusion by examining the results of the millions of emails they send each week. The result shows that emails sent at a whole number of different times are extremely effective. What does this mean? Consider your audience!

Are your primary users 20 year old college students that check their email once a day? Are they Blackberry-weilding bankers that can't switch off? Are they slightly older customers that review email every few days.

The best advice here is to consider the average day of your ideal customer and email relative to that. From there you can test your way to the 'perfect' time for you!