Setting up automated email campaigns is fantastic as they convert whils tyou sleep and are 'set and forget'.

This is a double-edged sword however as it is easy to forget to review your automated campaigns.

Once every three months, sit down and review all of the emails you have set up. Focus on the templates you use, your tone, branding and the timing of tehse campaigns - the big picture stuff.

Most businesses change rapidly and leaving an automated educational email campaign, welcome series or other set of emails untouched can be detrimental to the holistic view of you spend hours and lots of money trying to perfect.