Unique and informative content increase the traffic and CTR by half .
Publish quality articles articulated with useful information. Write relevant and interesting posts. Use images and other media to add charm to your content. Use infographics. The posts should be non-plagiarized and spun free. Always consider some writing and formatting tips before start writing an article.
Keep your content neat. Never host too many promotional links or ads on your content page. After all, content is what your visitors will be attracted to.