Every business should have Mission and Vision statements. The size of the business or company does not matter. So, what do you need to put in your mission and/or vision statement?

You basically need to answer 2 questions:

1. Who are you (as a company, business or organization)
2. Where are you going (as a company, business or organization)

Example of a Good Mission Statement:

"To bring inspiration and innovation to every athlete in the world." (Nike)

Example of a Good Vision Statement:

"To be the most successful computer company in the world at delivering the best customer experience in markets we serve." (Dell)

As a company or business you need to have a goal that you are working towards. It might be something as simple as breaking even within the first 12 months (for a new start-up business). It is important to understand that your mission and vision can and should change as the company grows.